Growing Intimate Wellness: How Tracy’s Dog Achieved Steady Growth Despite Ad Restrictions

Tracy's Dog is a Chinese brand and the leader in the intimate self-care Industry. They break the silence around self pleasure progress along with making self-love more affordable. The brand, which uses a mature, yet playful language, has developed a loyal community all around the world. This is in part due to their strong focus on affordable, high-quality, innovative, and also aesthetically pleasing designs.

Key Results

$73K

Ad Spend

$220K

Revenue Generated

3x

ROAS

Google Ads

The Beginnings

We started our Partnership with Tracy's Dog in early 2025. While they were already investing in paid ads, we performed an audits on the account and discovered plenty of important optimization opportunities. The first step was to re-organize certain campaigns and fill the most critical gaps.

Despite the challenges that come with marketing sexual wellness products, such as ad policy restrictions and limited audience matching, we maintained steady performance month after month.

We also implemented Triple Whale to keep the track of the performance. By leveraging promotions and optimizing campaigns. We consistently brought in new customers while keeping the results stable.

Our Strategy

To bring in more customers and drive profitability growth, here is what we did:

High-converting campaign structures on Google
Driving full-funnel growth by capturing high-intent demand through Google brand search campaign
Strategic budget allocation to maximize both evergreen and promotional campaigns

The Creative Process

Final Words

Our partnership with Tracy’s Dog shows that how the right strategy can turn around even the the most difficult promotional problems. Realignment of campaign plans, adjusting parameters for the chosen allocation of budgets, and using tools like Triple Whale for detailed tracking, help ensure we maintained stabilized results.

Despite platform limitations, we not only maintained stability but also drove steady customer acquisition and profitability growth. This case highlights that with the right mix of creativity, precision, and persistence, brands like Tracy’s Dog can thrive on a global scale.