Our Story & Mission

How It Really Started

The eCom Marketing Co. didn’t start because of a big dramatic moment. It came from years of working with brands and seeing the same thing happen over and over again.

Founders would show up after being burned by agencies that didn’t treat their money with care. They were spending real budgets, carrying real pressure, and not getting the level of responsibility they deserved.

At some point, it became obvious that the industry had a standards problem.

I wanted to build a company that fixed that.

Why We Exist

Most agencies focus on activity. We focus on responsibility.

Every dollar a client spends matters. Behind that dollar there is work, risk, and people relying on the business.

We treat it accordingly.

Our goal is simple: run marketing properly, with senior-level thinking, consistent execution, and full ownership of results.

How We Got Here

2015 - First steps into paid advertising.

2018 - Direct response experience through affiliate marketing.

2019 - Full-time media buying.

2020 - Launched my first agency.

2025 - Rebranded to The eCom Marketing Co. with a clearer focus.

Along the way, we’ve supported more than 100 brands, including The Pretzel Company, Amerisleep, HTP America, MyWalit, Comfort-Truss, Skipper, Elesi, Janji and others.

Each brand helped shape how we operate today.

How We Work

We keep things simple.

We care about doing the work properly.

We communicate clearly.

We take responsibility when things go well and when they don’t.

We choose long-term partnerships over quick wins.

We only work with brands we know we can help.

My Story

I was born and raised in Rome, Italy. After graduating with honors in Aeronautical Engineering, I tried a 9-5 job for a year just to realize it wasn't for me. Freedom is one of my core values, and I decided to create a lifestyle with that on top of the list.

After trying and failing many businesses, since 2017 I have been focusing on digital marketing and advertising. Back in November 2020 I co-founded Scaling Davids, my first agency, and then decided to follow my own path and created The eCom Marketing Co.

D2C direct response marketing is something I really love, and together with my team we give our 110% to help our selected partners achieve their business goals.

My favourite mantra is the tagline from one of my mentors: "Better Every Day".