From Startup to Scale-Up:

Driving 6x ROAS and 35% Email Revenue

with Integrated Marketing

Zoma is an American award-winning mattress brand established in 2019, specializing in performance mattresses designed to support recovery for athletes and individuals with active lifestyles.

Zoma had a great product, but as a startup, it lacked brand awareness and a marketing engine focused on revenue.

Key Results

6x

ROAS

35%

Email Revenue

+10%

Avg Order Value

Meta

Klaviyo

The Beginnings

We started working with Zoma when they were just getting started and had no real marketing system in place. The goal was clear: drive revenue and scale profitably.

At the beginning, we audited their accounts to spot what was missing and where the biggest opportunities were. From there, we built their paid marketing from the ground up, setting up solid campaign structures on Meta and Google, and launching email flows and campaigns through Klaviyo that focused on driving sales. The result: growth, consistent new customers, and strong revenue without losing profitability.

Our Strategy

To drive scalable profitability across Meta, Google, and Klaviyo, we focused as always on the core fundamentals of our integrated marketing system.

  • Conversion-focused campaign structures on both Meta and Google

  • Maximizing incremental conversions from brand searches coming from getting the right exposure on Meta and from their affiliate marketing activities

  • Setting up email flows and sending weekly email campaigns to build trust between customer and the brand

  • Creative consistency across Meta, Google and Klaviyo

  • Leveraging a hybrid evergreen + promo content strategy

Our Creative Process

Meta

Google

Klaviyo

Final Words

With our Data Driven strategy, creatives consistency, and top notch optimization, we were able to hit 6x RoAS and 35% email revenue. It shows that with deep knowledge of paid advertising platforms, combined with a strong email marketing setup, we can bring a startup to its full potential in very little time.

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