Vieve Protein Water:

Driving 44% Sales Growth Through Strategic Performance Marketing

Vieve is a UK-based protein water brand, they entered the market with a unique product offering and a growing consumer base. Being in a promising niche and having a strong customer feedback, their paid ad performance was underwhelming and left room for scaling.

Key Results

£489,122

Total Sales

16,082

Orders

€24.67

Average Order Value

Shopify

The Beginnings

Vieve was launched in 2019 as a innovative startup in health and fitness niche, offering a first of it's kind protein water to it's growing consumers. We started our partnership in late 2022, in order to help them grow with paid advertising and marketing strategy. Majority of their volumes were at that moment generated on Amazon, and not on Shopify. Our goal was to increase the volumes of their direct-to-consumer Shopify store while keeping a decent profit margin and to double the sales.

Our Strategy

To boost Meta and Google's performance right off the bat, we focused as usual on the variables with the highest impact:

  • Implemented High-converting campaign structures on both Meta and Google to capture new customers

  • Full-funnel synergy by aligning Meta prospecting with high-intent brand searches on Google

  • MER, LTV and RoAS-focused scaling, using performance data to go beyond short-term wins and build sustainable campaigns and maximizing revenue potential

  • Creative consistency across Meta and Google.

  • Leveraging recurring promos with our dedicated strategy which maximizes both evergreen and promotional content

The Creative Process

Meta

Google

Final Words


Vieve's decision to invest in a structured, cross-channel growth strategy paid off. With paid ads as the backbone, vieve achieved significant add on in revenue, number of orders and average order value, setting a new benchmark for growth.

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