From Local Favorite to National Success: The Pretzel Company’s 195% Revenue Surge
A bold yet simple goal: increase revenue without losing profit. In just 365 days, we grew total sales by running high-converting Meta and Google Ads, while increasing repeat customer revenue through email and SMS marketing. This is how we helped The Pretzel Company grow their revenue by 195% year over year, and kept a profitable MER above 2.0 throughout.
Key Results
↑ 195%
YoY Revenue Growth
2.0
MER
↑ 73.1%
Email & SMS Revenue
Meta Ads
Google Ads
Klaviyo
The Beginnings
When we took over the account in October 2023, the client’s goal was to grow daily ad spend from $800 to $5,000 while maintaining a minimum 1.6 MER. The initial audit we performed showed a lack of creative consistency, inefficient Meta and Google Ads structure, incomplete email flows and poor segmentation. They came to us with a clear goal: grow their online revenue while remaining profitable.
Our Strategy
To increase revenue while remaining profitable, we focused on the variables with the highest impact:
High-converting campaign structures on both Meta and Google
Maximizing incremental conversions from brand searches coming from increased social media exposure
Creative consistency across Meta, Google, email flows and campaigns
Optimizing email flows and campaign segmentation
Leveraging seasonal patterns to optimize budget allocation
Leveraging monthly promos through our integrated ads + email campaigns approach
The Creative Process
Meta
Klaviyo
Final Words
After achieving remarkable Year-over-Year growth, our next challenge is to increase profitability by focusing on improving conversion rate and lifetime value. At the same time, we’re leveraging the founder’s story and behind-the-scenes content to boost overall RoAS.
The brand has strong seasonality, so the first half of 2025 is focused on acquiring new customers, improving the brand's social media content, and optimizing the website, laying the groundwork for the spike that typically begins in September and continues through the end of December.
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