From 1.9x to 4.6x ROAS:

Scaling Profitably with Full-Funnel Paid Media Strategies

Slurp Laboratories is a health/beauty design house that values great products, futurism and self-worth. They live by putting humans center frame in every decision we make.

Being an international brand Slurp struggled with unstable profitability. Their goal was to have well thought out customer acquisition with a healthy CPA / ROAS.

Key Results

4.6x

ROAS

+348%

Conversion Rate

+10%

Avg Order Value

Shopify

Google Ads

The Beginnings

When we took over Slurp's paid media marketing, our priority was to unlock the business’s full potential and create a high-converting paid ads ecosystem. High-quality traffic that turns into regular sales is the foundation of every successful performance marketing approach. It allowed us to increase ROAS from 1.9x to 4.6x on both Meta and Google.

Our Strategy

To drive scalable profitably on Meta and Google, we focused as usual on the variables with the highest impact:

High-converting campaign structures on both Meta and Google
Built custom LTV-weighted audiences for better algorithmic targeting
Maximizing incremental conversions from brand searches coming from getting the right exposure on Meta

Creative consistency across Meta, Google

Leveraging a hybrid evergreen + promo content strategy

Final Words

Slurp was off to a good start, but we knew they can do better, and we worked to make sure they accomplished just that. The brand spent 21k to generate around $85K in revenue. Improving the overall ROAS to 4.06x giving a substantial boost to the company’s cashflow. With our full-funnel strategy Slurp is set up for long-term success.

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