Tirtyl’s Journey:

Turning Eco-Friendly Soap into Online Success

Founded in 2020 by May Bandi and Lachlan Hill, Tirtyl (now known as SKIPPER) is an environmental enterprise and Australia's #1 just-add-water home and personal care range.

Back in 2020, when they started their journey, like every startup, they wanted to grow fast and build a strong online presence. They wanted people to change the way they buy hand soap. It wasn't easy, since 99.9% of people purchase household hand soap in supermarkets. Getting them to switch to buying a radically new product online requires establishing a lot of trust.

Key Results

$159,472

Ad Spend

$655,173

Total Revenue Generated

4.1x

MER

Shopify

The Beginnings

We started our partnership with Tirtyl (Skipper) in January 2021, while they were still an innovative startup with a great product. Their vision was to make zero-waste easy and accessible to all. Their mission was to turn everyday habits into a force for good, so we can all feel great about the future of our planet. Their goal was to dramatically grow their online sales channels while maintaining unit economics (LTV, CAC, and RoAS).

Our Strategy

To improve Meta and Google's performance right off the bat, we focused as usual on the variables with the highest impact:

  • High-converting campaign structures on both Meta and Google

  • Maximizing incremental conversions from brand searches coming from getting the right exposure on Meta

  • Creative consistency across Meta and Google

  • Leveraging recurring promos with our dedicated strategy which maximizes both evergreen and promotional content

  • Data-Driven Scaling to scaling ad spend without compromising the required ROAS threshold.

The Creative Process

First Creatives Batch

Final Words

Tirtyl (now known as Skipper) started with a big idea: to change how people buy hand soap by offering an eco-friendly option online. The goal was to significantly increase sales while keeping the business profitable. With a smart advertising plan on Meta and Google, and consistent creative work, we were able to achieve a 4.1x MER and generate $655,173 in revenue.

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