We started working with MyWalit with a clear goal: bring in more customers and expand their presence in international markets. Although they were already investing in paid ads, our initial audit revealed several areas that needed improvement. We began by restructuring their promotional setup to close the most obvious gaps. Then, we launched Performance Max campaigns tailored to each country, allowing us to track market performance individually. From there, we used well-timed promotions to bring new customers into the fold.