American apparel brand achieving 3.2x MER and $1.3M Revenue with a Full-Funnel Strategy

Janji is a Boston-based running clothing brand dedicated to fighting the global water crisis. They sell apparel with designs representing Haiti, Rwanda, Peru, Tanzania, the U.S., and Kenya. With every sale the brand makes, they donate a portion of the profit to help build clean water projects in those countries.

“Janji” means “promise” in Malay, and it refers to Janji’s commitment to “Run for Another,” the company’s slogan.

Janji was looking to keep improving their paid social ads. They aimed to increase Year-over-Year revenue as their budget grew. Their main goal was driving more sales, and their secondary goal was to get more people to sign up for their mailing list.

Key Results

196%

Increased Ad Spend

3.2x

MER

$1,329,432

Revenue Generated

Meta Ads / Shopify

The Beginnings

Janji partnered with us in January 2021. They were looking for a strategic partner to rebuild their paid social funnel and push performance beyond its current limits. When their Marketing Manager came to us, she was aware that this would be a challenging Q1 because of COVID, as not many people were shopping for outdoor apparel in North America, and it was a slow season for the niche as well.

Our Strategy

To improve their Meta performance, we focused on the variables with the greatest impact:

Full-Funnel Meta campaign structure to guide prospects from awareness to conversion efficiently
Product storytelling to spark interest and built trust with benefits and social proof

Creative consistency across all Meta campaigns

Strategic budget allocation to maximize both evergreen and promotional content

The Creative Process

Final Words

The strong performance of our high-converting paid ads structure gave Janji’s marketing team the confidence to increase their monthly ad spend. On Meta, we scaled the ad spend from $30K/mo in February to $58K/mo in July. We achieved a 3.2x MER and generated $1,329,432 in revenue. It shows that by applying a proper full-funnel Meta structure and leveraging deep knowledge of the ads platform, we can achieve the desired results.

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