Double-Digit ROAS for a Leading US Welding Machine Company: The Story of HTP
HTP America is a leading company in the US welding industry. They are known for offering high-quality Italian-made products to fabricators, racers, auto body experts, muffler shops, farmers, experimental aircraft enthusiasts, and hobbyists.
Despite having a strong product line and a range of satisfied customers from coast to coast, HTP America faced a challenge with underperforming ad campaigns. Performance marketing efforts weren’t delivering the expected results. To turn things around, they needed a high-converting marketing machine across Meta and Google Ads with the support of email marketing.
Key Results
12.63
Meta ROAS
11.70
Google ROAS
+65%
Email Revenue
Meta Ads
Google Ads
Klaviyo
The Beginnings
We started our partnership in September 2024. When we took over HTP America’s paid media marketing, our priority was to unlock the business’s full potential and create a high-converting paid ads ecosystem. Driving high-quality traffic that converts consistently is the foundation of every successful performance marketing approach. It allowed us to achieve double-digit ROAS on both Meta and Google, and nurture our email list with subscribers who later became customers.
Our Strategy
To improve performance on Meta and Google right from the start, we focused, as always, on the variables with the highest impact.
High-converting campaign structures on both Meta and Google
Maximizing incremental conversions from brand searches driven from the right exposure on Meta
Creative consistency across Meta, Google, and email marketing
Leveraging recurring promos with our dedicated strategy, which maximizes both evergreen and promotional content
The Creative Process
Meta
Klaviyo
Final Words
The strong performance of our high-converting paid ads setup gave HTP’s marketing team the confidence to increase their monthly ad spend. On Meta, we turned an additional $40K in ad spend into $388K in additional sales, while maintaining a double-digit ROAS. On Google, we turned an additional $11K in ad spend into an impressive $295K in extra sales from the beginning of our partnership.
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