Smart Budgeting and Promotions:

The Key to Fit'N'Female’s Growth

Fit'N'Female is a Swiss-based women’s fitness brand created by women, for women, offering unique products that help women feel comfortable and confident in their bodies. Their focus is on fitness, weight loss, beauty, and healthy living. The company uses high-quality ingredients and follows strict production standards to ensure every product is effective and safe.

Key Results

£53K

Ad Spend

£203K

Revenue Generated

9.3x

MER

Google Ads

The Beginnings

We started our collaboration with Fit'N'Female in early Q4 of 2022. There were many challenges ahead, as the goal of our collaboration was to scale and expand Fit'N'Female in Switzerland, Germany, and Austria, while navigating seasonality and its impact. At that time, we were entering the holiday season, when people typically do not prioritize fitness and health.

We accepted the challenge and initiated our strategy with seasonality in mind. We planned the budget accordingly and ran Meta Ads promotions. We also took advantage of the holiday season to increase brand awareness, which helped us in Q1 of 2023. Since many people make fitness goals as New Year’s resolutions, we decided to focus on one product – a fat burner. By analyzing past data and Google Trends, we noticed that this was the best time to promote it. So, we created new ads to take advantage of this opportunity.

Our Strategy

To increase revenue while remaining profitable, we knew we focused on the variables with the highest impact:

  • High-converting campaign structures on both Meta and Google

  • Maximizing incremental conversions from brand searches coming from increased social media exposure

  • Creative consistency across Meta, Google, and Email flows and campaigns

  • Email flow optimization, and proper campaign segmentation

  • Leveraging seasonal patterns

The Creative Process

Final Words

The measures our team took to tackle seasonality and increase Fit'N'Female’s brand awareness brought sparkling success!

Our data-driven strategy shows the importance of understanding customer demand and planning marketing promotions to overcome seasonality while increasing brand awareness.

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