Multi-Channel Mastery: From 1.5x to 4.5x ROAS

With Paid Ads + Email Marketing

Amerisleep is one of America’s leading mattress brands. They produce award-winning mattresses with eco-friendly components and advanced design and materials to upgrade the sleeping experience.

Amerisleep already had a strong physical presence in the market with 12 retail stores scattered across the country: one in Texas, four in Arizona, one in Oregon, and two in Colorado. However, they still struggled to scale their online sales. Before partnering with us, they had already invested heavily in improving their paid advertising performance and email marketing with poor results.

Key Results

4.5x

ROAS

+21%

Klaviyo Revenue

$405

Monthly Email Revenue

Meta Ads

Klaviyo

The Beginnings

We started our partnership with Amerisleep with clear targets and goals. The brand was looking to scale online sales and improve RoAS, as they had already spent a significant budget in affiliate marketing, Meta ads and email marketing without achieving the expected results. They required dedicated support with strategy and creatives.

That's where we came in and accepted the challenge. First, we analyzed and identified the weaknesses in their online marketing machine. They needed a conversion-focused Meta setup with high-converting creatives, automated email flows, and consistent weekly campaigns. We prepared and implemented an integrated marketing strategy focused on maximizing both acquisition and retention.

As a result, Amerisleep saw a 190% RoAS increase on their Meta ads (from 1.5x to 4.5x), while achieving a staggering $400k in a single month from email marketing only.

Our Strategy

To drive scalable and sustainable growth through Meta and Email Marketing, we focused on the fundamentals with the highest impact:

  • Conversion-focused campaigns on Meta with high-converting creatives

  • Email flow optimization and consistent weekly campaigns with proper segmentation

  • Creative consistency across Meta and Klaviyo

  • Leveraging recurring promos with our dedicated Meta strategy that maximizes both evergreen and promotional content

  • Data-driven campaign optimization

The Creative Process

Meta

Final Words

Amerisleep came to us with a clear challenge: Increase Online Sales Profitability. Through well-structured full-funnel paid media approach and an optimized Klaviyo email strategy, we not only drove 4.5x ROAS but also $405.5k in email revenue in a single month. Proving that with the right creatives, structure and strategy, even well-established brands can achieve a new level of growth.

This isn't just a success story, it's a blueprint of what's possible when you leverage the synergy between paid ads and email marketing for both acquisition and retention.

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